Google published a case study on their AdSense blog showing how a web site named MakeupAlley.com was able to increase their clicks on affiliate links by over 20% and realize a 50% lift in AdSense revenue.
The results were:
171% increase in on-site interactions
21% more clicks on affiliate link
50% lift in AdSense revenue
Deeper understanding of using Analytics to assess user experience
Looking at the before and after design and layout with Web Archive doesn’t show much of a difference. martinibuster at WebmasterWorld highlights the main changes:
You can see that he is questioning how a site like that can really see such positive results? Maybe something else is going on?
He asks, “What do you think? Big change? Meh? Any lessons here?”
The thread is pretty large, so chew it up and maybe we will learn something?
Forum discussion at WebmasterWorld.
This story was scheduled to be posted today and was not written today.
