Late last week, Google announced new AdSense performance reports claiming the new is better than the old. But based on a WebmasterWorld thread filled with publishers, publishers are not happy with the new reports.

First, why does Google say this is better? Google says the new reports give you “more control and flexibility” over your reporting. Here are some samples Google provides:

Easier analysis: Get deeper insights by adding, changing or removing dimensions with the simple, redesigned dimension selector.
Simple metrics: Better understand your earnings with the redesigned metric families. We’ve designed metric families to group related reporting metrics and separate the different ways you make money from ads. For instance, the Clicks metric family includes metrics that relate to the CPC bid type.
Flexible reporting: Configure your filters the way you want. You can now apply multiple filters to your reports with the redesigned multiple filtering. For instance, you can now filter your Ad sizes report by both the country and platform dimension.

But publishers are not happy, they feel Google is hiding data they’ve grown to count on. Here are some quotes from the thread:

The reports do look prettier. 🙂

Forum discussion at WebmasterWorld.