Google’s John Mueller posted a response on Reddit with his advice on how to improve your site’s DA, domain authority. He said he was “torn” with his response since DA is not a Google metric, is not used by Google and has no impact on your rankings. But he offered his advice, nevertheless.

Here is why John was torn about offering this advice:

But he offered his advice anyway, he said:

This is similar advice you’d probably get from John for just doing well in Google Search in general.

Google has not spoken highly of SEOs or others using DA as a metric for their site in the past. Here are some other times I’ve written about this, but I covered it more times:

Google Can’t Get Away From PageRank, Blame Moz Domain Authority
Moz Updated Domain Authority (DA) & Some SEOs Are Freaking Out About Their Google Rankings
Poll: Is Moz Domain Authority Helpful Or Hurtful To SEOs?
Moz upgrades controversial ‘domain authority’ metric

It was nice of John to respond to the topic at all.

Forum discussion at Reddit.