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Google AdWords Adds Reporting On Total Conversion Value & Much More

Google AdWords Reporting IconGoogle AdWords has quietly added additional conversion reporting options to the campaigns reporting section. In total, they added five new metrics to report on.

The new metrics include:

Total Conversion Value
Conversion Value / Cost
Conversion Value / Click
Value / Conversion (one per click)
Value / Conversion (many per click)

Here is a picture:

AdWords Conversion Reporting Metrics

Jon Diorio, Google AdWords Product Manager announced this on Google+.

Forum discussion at Google+.

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