A year ago, Google rebranded Google Boost to AdWords Express. It now seems like Google is cold calling AdWords advertisers to try to encourage existing advertisers to try out AdWords Express.

The early reports of the results were not too great, some even reported 400% lifts in cost per click (CPC) prices with this program. But time has gone by and things probably have settled since then.

A WebmasterWorld thread has a senior member saying Google cold called his son who has a significant AdWords spend to convince him to sign up with AdWords Express. And it worked, the son signed up.

The father feels this is against Google’s terms of service to set up a new account within the same domain name. I am honestly not sure if it is.

Here is his concerns:

Forum discussion at WebmasterWorld.