Google sent an email to AdWords advertisers yesterday announcing a new change to how Google will allow you to customize how you count conversions.
Kim Clinkunbroomer posted the details on Google+ about what is launching this month in AdWords.
In short, advertisers will be able to specify how to count different conversion actions and also better read the conversion reports.
Here is the email Google sent advertisers:
You can learn more about these changes over here.
Forum discussion at Google+.