Google quietly mentioned on Google+ that they will be rolling out new reporting tools over the next few weeks around making it easier to report across multiple campaign types.

Google said this should it easier for multi-channel advertisers to “more easily manage their reporting and find the insights that matter most to them.”

With these three new reporting features include:

Filter your account by campaign type
See more relevant columns
Apply column sets based on your advertising goals

More details on this can be found over here.

Forum discussion at Google+.