Google announced this week a new kind of AdWords shopping ad format called “Shop the Look.” It basically will show you Google Shopping results based on a query that matches cloths out of Fashion Week.

Google explained:

Here is how it works:

A WebmasterWorld thread shares the thoughts of affiliates, “The lives of independent affiliate marketers just got a bit harder . . once again. Google giveth traffic. Google taketh traffic away. Weep not for the memories.”

Forum discussion at WebmasterWorld & Google+.