Google launched this morning at the AMP Conference something they are calling AMP Stories. They are swipeable user interfaces that tell you a story. Google describes them as a “mobile-focused format for delivering news and information as visually rich, tap-through stories.”

Here is a video demo of them:

Google launched them with these partners so far; CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and The Washington Post.

Here is a GIF of it in action:

Visual Stories:

This is how they will show up in mobile search, at least for now:

You can see them in search yourself on your mobile phone by going to g.co/ampstories.

There is a feature to ping Google with AMP content but that I am told is not for search but for AMP to refresh your AMP page cache.

All the developer docs are available over here. Techmeme has a lot of coverage as well.

Forum discussion at Twitter.