Google Analytics announced on Google+ that they have begun rolling out new features to their users. The new features include:

Deeplinking into AdWords from the AdWords Reporting Section in GA
[Attribution 360] Data Studio Integration
Move google-analytics.com Traffic to SSL
[Analytics 360] Custom Tables: Align regex Interpretation
Flexible Auto-tagging Override for GA-AdWords Linking
AdWords Final URL Dimension
New Sitelinks report in AdWords reporting section in GA
[Analytics 360] Add Experiment Fields to GA’s BigQuery Export
User Explorer Reporting
Google Analytics Reporting API V4

Google posted a lot of detail about each of these features in the changelog document.

Forum discussion at Google+.