There has been a crazy amount of weekend chatter around a Google update, possibly Panda – all of which Google said no to. But it doesn’t stop people from asking about it.
Even though I got official word there was no “update” over the weekend, webmasters simply are seeing huge shifts and want to know if I got the message wrong.
@thebcco asked Gary Illyes from Google about the fluctuations, in which Gary responds with a picture of a famous animated GIF that looks like this:
Here is the tweet:
Yesterday in a Google+ hangout with Google’s John Mueller at 50:30 mark someone asked about it as well, and John Mueller responded “we didn’t update anything.”
He said in long form:
So what is going on? As I mentioned over here, I am suspecting the terminology of “update” is different from within Google than what we understand. Maybe when I ask if there was an update, they think spam algorithms? Maybe something else updated outside of spam impacting the Google results? Most likely I think. But what do we know, we are just webmasters tracking our performance in the SERPS and conversions.
