The concern over linking has not died down at all in recent months. A recent question submitted to Google’s John Mueller over a Google+ Hangout asked about linking.

The question was, it is considered “over optimization” when you have articles on your e-commerce site and you link from those articles to products in your store?

The question was asked at the 17:12 mark and reads:

Google’s John Mueller said in general, this is not a problem. He said:

I love and hate how there is so much concern about how you add links to your own site, it bothers me a lot.

Here is the video snippet:

Forum discussion at Google+.

This post was pre-written and scheduled to be posted today. Have a happy, healthy and sweet new year!