Gennaro Cuofano shared a screen shot on Twitter with me of the Google Assistant showing a search ad in the search results for a voice query. I tried to replicate this myself and came up short, but his 100% shows a search ad.

Here is what Gennaro saw (click to enlarge):

See the search ad?

Here is what I see (click to enlarge):

I am not sure if this is new, but I don’t think Google Assistant typically shows ads – have you seen this before?

Forum discussion at Twitter.

It seems to be new based on the people I am asking, here is one person, but I asked others:

Update: Google sent this statement “We’re always testing new ways to improve the experience on phones, but we don’t have anything specific to announce right now.”