Alex Yumashev wrote a blog post about how authorship lead to a drop in traffic from Google to his site.

He said he noticed this when Google sent him a warning that his traffic suddenly dropped. He noticed his authorship showed up for a specific blog post in the Google search results. He also said people were clicking on the number two results, not the number one result because of maybe his “stupid ugly face” (quoting the author).

Matt Cutts of Google took offense to the title, which reads “How Google Authorship decreased our traffic by 90%.” Why? Well, Matt looked into it and he said the real reason is not because of his “ugly face” but rather because he was hit by the Penguin algorithm.

Matt wrote in a Hacker News thread:

He then goes on defending Google+ and it’s role in Google’s search ranking.

I like the “outside world” addition.

Typically, authorship and having your picture show in the search results will lead to an increase in CTR and traffic.

Forum discussion at Hacker News.

Image credit to BigStockPhoto