Google seems to be listening to the advertiser complaints with AdWords enhanced ads.

Google announced that next month they will be adding a feature to allow advertisers to create mobile bid adjustments on the ad group level. Google said this is to “provide more control and precision over bids in an enhanced campaign.”

Google even provided an example of why this is important:

Seems like some advertisers are excited for this to roll out.

Forum discussion at WebmasterWorld.