Nolo, the large legal book publisher, is planning a new marketing strategy. The new strategy is called SEO and their plan is to post portions of their book for Google and other search engines to index.

The Nolo representative asked Google that since this content is in Google Book Search, would it be considered duplicate content if they put this content out there for Google web search to index.

Nolo explained:

Google’s Pierre Far said it would be fine and should not result in a penalty of any kind. Pierre said:

What do you think? I am not too sure about this. Although I think Nolo has the awesome unique content and they should use it – they need to be careful with it.

Forum discussion at Google Webmaster Help.