So a question many folks have been thinking about in regards to the April 21st mobile-friendly Google algorithm was what if a brand is not mobile-friendly and someone searches for them after April 21st on their mobile device, will the brand still rank in the number one spot or will the mobile-friendly algorithm rank a mobile-friendly site higher, such as the brand’s Wikipedia profile or something else?

John Mueller of Google said, while there will be slight ranking demotion for the brand, since the brand page is the most relevant result, it is unlikely that the brand page will not rank number one in the search results.

John said this in a Google+ handout at the 37:53 mark where I asked John:

John responded:

Here is the video:

It will be great to see if Moz, the big SEO brand, does not go mobile friendly, to see if it impacts their brand on mobile queries. Moz.com is currently not mobile friendly as you can see by going to their site on a mobile device or Googling them on a mobile device. But they are indeed working on a responsive design.

Forum discussion at Google+.