Six months ago, I covered the famous (non) “buckle up” comments about the changes coming to Google Search over the next several months. Well, Andy Simpson posted a recording of Danny Sullivan, Google’s Search Liaison, who said these comments and I thought it would be good to listen to them now – 6 months later.

Here is what Danny said word for word back then:

Here is the recording, so you can hear it yourself:

This “buckle up” term has been quoted for the past six months like crazy in our industry.

It is interesting listening to it now, after this March 2024 core update, I believe the update we’ve been waiting for, and asking if this is the update we’ve all been waiting for?

I am not sure if most SEOs would think so. But Google did say the last core update resulted in a 45% reduction in low-quality and unhelpful content from showing up in the Google Search results.

Oh, and as I wrote this morning, there is more of this to come.

Forum discussion at X.