Google’s John Mueller said it is wise to think long term with your web site and build a site that is so fantastic that if Google isn’t ranking it well for relevant queries that Google would consider it a bug. Thus Google would have to update their algorithms to rank your site for the relevant queries.

This is something I’ve been saying for years and years “The end game is all the same, make your site the best so Google would be embarrassed not to rank it well.” “I always tell people – you want to build a site and content that Google is embarrassed doesn’t rank well for the queries they deserve to rank for. If someone at Google sees your content and you are not ranking well for relevant queries, they may decide something in not working right in the algorithm and work towards adjusting it.”

The question came up when Pedro Dias, former Googler, asked about all the obsession around EAT and following the quality raters guidelines to a T. Pedro said it is not about following specific advice in the quality raters guidelines but rather to build a site that in the long term is quality and seen as quality by people.

Pedro said:

John Mueller confirmed:

See that line, “when Google doesn’t show it in the search results for these queries then Google has a bug.”

Here is the video embed:

Forum discussion at Google+.