About a year ago, Google went on record about phone spam web pages and how they don’t want them in their index. Google’s Matt Cutts said “when people search for a phone number and land on a page like the one below, it’s not really useful and a bad user experience.” Matt added, “we [Google] do consider it to be keyword stuffing to put so many phone numbers on a page.”
Since then, finding phone spam has been less of an issue because Google has not been allowing much of it in their index. Matt also did a video on this earlier this year:
That being said, a Google Webmaster Help thread has one person who invested hundreds of thousands into a caller ID site and is upset Google didn’t index it. Currently, Google has not indexed a single page.
Looking at the site and clicking through the site makes you scratch your head and say, wow this looks spammy. But reading this guys posts in the forum makes you think he really believes his site is awesome. He wrote:
He is even so upset that he said he will take Google to court over this. I kid you not.
Then John Mueller of Google comes in and asks him to step back. John wrote:
None of this advice is new but sometimes after investing hundreds of thousands of dollars into something, you lose sight into what the purpose is.
Forum discussion at Google Webmaster Help.