Bloomberg reports Google is starting to test a new search ad format that looks like web based online circulars.

The ads will be a new search ad format that supposedly will open up an interactive online circular for the store, instead of a standard ad that simply takes you to the seller’s web site.

Nick Fox, Google’s vice president of product management, told Bloomberg:

How will it work? Bloomberg explained, “Web surfers will find the circular-style advertising, which shows multiple pictures and large type, by clicking on search ads. The service will automatically craft the promotions based on factors such as query topics and the location of users.”

Google said the click through rate will increase from 15 percent to more than 50 percent on some of the ads.

Some advertisers are a bit skeptical in the WebmasterWorld.

I have not seen these ads live yet, if you do, please share a screen capture.

Forum discussion at WebmasterWorld.