As you know, Google is rolling out continuous scroll on mobile search. To be honest, in my original reporting on this topic, I covered both the image of Search Console and Google Ads reporting – saying there is no direct impact outside of how user behavior may change. But it seems some are still asking about how this change impacts the performance reports in Search Console.

They really don’t impact them directly, here is what was in my original reporting:

John Mueller from Google added:

and…

Here is a more recent tweet from John on this:

And he also spoke about this in his recent video hangout at the 46:57 mark where he said:

Here is that video:

So no direct reporting changes because page two is still page two. But if searchers tend to scroll more and click on results from page two, your CTR may change. Maybe…

Forum discussion at Twitter.