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Google To Add Cross Device Conversion Column To AdWords Defaults For All

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Google announced that starting after August 16, 2016, all new AdWords accounts will include cross-device conversions in the Conversions column by default.

Previously, this was a setting your can turn on or off but now, by default, the column will show up for all.

Google said:

Google really wants you to see how the ads convert – so here is there go at it.

Forum discussion at Google+.

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