Google’s John Mueller said that while it does make sense to cross-link between your content on your website, you should do it only when it is relevant and within the context of the content. If your users get confused by your links, so may search engines, John added.

John said this on Mastodon after a Mastodon rant from Michael Lewittes. Let me share what Michael wrote on Mastodon:

John Mueller of Google replied:

Really, content for the people by the people may become more and more important for Google in the near future – so be careful folks.

Good rant Michael!

Forum discussion at Mastodon.