The video above of Google’s Matt Cutts is rare in that he often doesn’t show this much emotion and feeling in his videos.

He ranted about how so many people fall for “snake oil scam SEO” and then fall for it again and again.

Here are some quotes from the video, but this is a fun watch:

At the end, Matt makes the plug to just go white hat now instead of playing the game.

Forum discussion at Google+ and Google Webmaster Help.