Google has updated the help document on Google Discover. It has been almost completely revamped but one of the more interesting areas of the update is the section added to E-A-T. I mean, we know Google Discover can be impacted by Core updates in a big way but still.
This was first noticed by Kenichi Suzuki on Twitter.
The new section in the help document reads “Our automated systems surface content in Discover from sites that have many individual pages that demonstrate expertise, authoritativeness and trustworthiness (E-A-T). Those looking to improve E-A-T can consider some of the same questions we encourage site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to content within them are similar.”
Yes, that link references Google’s Core update advice.
Just a reminder, Google does not explicitly measure EAT in search. But it does align the other signals around EAT on some level.
Here is the content Google had before on this page (OLD CONTENT):
Here is the new version (NEW):
Forum discussion at Twitter.
Update: A few days later, Google tweeted about it:
