Google’s John Mueller said on Twitter that it doesn’t necessarily make sense to just go into your content management system and delete old pages after a certain date. John said “FWIW sometimes good, old stuff becomes interesting again over time, so you might want to avoid just blindly deleting everything over a certain age.”

The context here is a bit more important because the person asking manages a coupon site where the coupons do expire and have no purpose or use after a certain date. Here are the tweets:

So in this case, what would you do? I’d analyze the big coupon sites, see how they do in Google and see how you can do it better.

Forum discussion at Twitter.