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Keywordless Google AdWords Ads: Dynamic Search Ads

AdWords LogoThis is interesting, Google introduced Google Dynamic Search Ads. Basically, Dynamic Search Ads are ads that are auto-generated based off the content of your pages.

Google will crawl your pages, the ones you tell them to crawl, and auto-generated keywords and ad copy for those pages. Google says, it is “a new way to target relevant searches with dynamic ads generated right from your website.” Pamela Parker explains this is aimed at “retailers or other advertisers with large, often-changing inventory.”

How does it work?

You plug in the URL(s) that you want Google to auto-generate the keywords and ads for:

Google Dynamic Search Ads

And then Google will generate the ads for you:

Google Dynamic Search Ads

Google explains:

This is a limited beta, if you want in, you can request access over here.

The RKGBlog has a larger write up on how this all works, so check it out over here.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

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