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Google's Earnings Impress But Advertisers & Publishers Scratch Their Heads

GOOG Earnings StockI am sure you’ve all seen Google’s stock price soar to $1,011 on the closing bell on Friday. For stock owners, they are very happy. For Google employees, they are very happy. But for their advertisers and partners, they are not so happy.

Pretty much all the advertiser and webmaster threads on the topic of Google’s earnings report and stock price were on the negative side.

We have two threads at WebmasterWorld, a Cre8asite Forum thread, a Hacker News thread and much more.

The tone is just negative. Advertisers claim their CPCs (cost per click) are going up, while Google claims they are going down. Publishers are claiming their earnings are dropping to all time lows, while Google’s partner earnings are on the all time high.

What is going on? Is it the algorithm weeding out the bad performers and encouraging the best performers? Is it Google taking more and more from those that feed it content?

At Cre8asite, one said:

At WebmasterWorld, one said:

How do you feel about these numbers? Can you share your own story?

Forum discussion at WebmasterWorld, Cre8asite Forum and Hacker News.

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