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Google Again Says EAT Not In Algorithm But Hope It Aligns With Ranking Factors

Google EAT

In February, Danny Sullivan said that that Google’s “systems aren’t looking for EAT.” “There are many different signals that, if we get it right, align with what a good human EAT assessment would be,” he added. In March, nice find Marie Haynes, Google repeated that with an update to its post on “What webmasters should know about Google’s core updates.”

Here is what Google added to that blog post:

Now, if you read this carefully, Google is clearly saying that E-A-T is not directly in the ranking algorithm but Google does use different signals (not EAT but different signals) that may align conceptually to EAT on some level.

This isn’t new, the statement, but Google did update that blog post last month some time:

Here is Danny’s tweet from February:

Forum discussion at Twitter.

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