You may have been noticing a patterns from Google more recently. Where Googlers seem more comfortable talking about YMYL, E-A-T, and health related queries. We have even reported it at the highest level of Google executives where Google Fellow, Pandu Nayak, said recently Google detects YMYL categories and treats those search results with more caution by showing the most authoritative sites in those cases.

John Mueller from Google discussed it again the 5:45 mark into a recently released video hangout. He said “So it’s definitely possible that this is the kind of thing that is happening here, especially when it comes to, I think, medical kind of queries, it is something where our algorithms try to be a little bit more– I don’t know, more critical, with regards to the site and the information that we find there.” He added “one thing I would recommend, though, is to look at what some of the other people around in the SEO area around EAT have been writing about.”

Here is how Glenn summed up what he said on Twitter:

Here is the video embed:

Here is part of it transcribed:

So yea, if you are in the YMYL and health space, your site needs to be more EAT. Whereas sites that are basic e-commerce sites need to worry less about EAT.

Forum discussion at Twitter.