We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google’s Search Liaison, Danny Sullivan said the other day on X.

Danny Sullivan wrote, “It’s not a ranking factor. It’s not a thing that’s going to factor into other factors.” This is when he was talking about “No, EEAT is not a ranking signal.”

Ryan J. Brown asked:

So he responded no.

Here is his full response:

I mean, Google said this before – renting an expert won’t help you with EEAT.

Here are those posts:

Forum discussion at X.