There is a fun thread at Google Webmaster Help where a site owner is asking why should he change his exact match domain to something else when the exact match domain is the official name of his business.

Remember, Google launched an exact match domain algorithm in September of this year to target domains with low value trying to rank solely on the domain name.

The site owner asked:

In which, an SEO named Stevie responded, where Google’s John Mueller vouched for by marking it a “best answer.”

Google won’t let official and legit EMDs take a hit. Or would they?

Forum discussion at Google Webmaster Help.