A Mashable story has details from Google’s head of search, Amit Singhal on where Google search is heading.

Here are two excerpts from the article:

See that last line?

Amit said, Google is “building a huge, in-house understanding of what an entity is and a repository of what entities are in the world and what should you know about those entities.”

For an SEO and search fan, this is a big thrill. Tedster from WebmasterWorld said:

This is a whole new game.

Forum discussion at WebmasterWorld.

Image credit to ShutterStock.