Google has been officially fined by the EU $2.7 billion over their shopping search results and how the company gives an “illegal advantage to own comparison shopping service.” Meanwhile Google said they “respectfully disagree” and will consider an appeal.

The EU told Google they have 90-days to make changes or fines will continue to mount for the search engine. EU wrote:

The EU said “Google has abused this market dominance by giving its own comparison shopping service an illegal advantage.” “The Commission also continues to examine Google’s treatment in its search results of other specialised Google search services,” they added.

This is by far the largest fine Google has yet to receive. There is a lot more coverage on this at Techmeme.

Forum discussion at WebmasterWorld.