Google announced that they are shutting down, closing, their URL shortener service on March 30, 2019. Google first launched it in December 2009, and less than ten years later Google is going to shut it down.

Google wrote:

Here is what https://goo.gl/ looks like now:

So if you are using them extensively, you should probably switch to bit.ly or some other service.

Forum discussion at WebmasterWorld.

Note: I am currently offline for Passover, this post was prewritten and scheduled to go live today.