Google’s John Mueller said that links from guest blog posts have zero value. He said on Twitter when asked about that as a link building strategy, he said “those links have zero value.” “It’s a waste of time if you’re just doing it for the links,” John added.

Here are those tweets:

Now, this is not new. Google has been saying this for years, most recently in June that not only are these links not of value, you need to nofollow them. I mean, Google has been saying it is dead for links since 2014 but some things won’t die.

Forum discussion at Twitter.