Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last push, the last surge, of this helpful content update before Google says this update is done rolling out.
This update seemed to wreak havoc on our industry, seeming to target SEO’ed sites a bit more than others. And Google says the update is doing what it needs to and will not be rolled back. Don’t forget, Google did originally warn us that this update would impact SEOs. I wrote it would be as big as Panda was for some SEOs and while it took three of these updates to sink it, it seems like it finally did.
As a reminder, this update started to roll out on September 14th, about 12 days ago, so it should be done within the next couple of days. But sometimes these updates can take longer to roll out than just two weeks, although the previous one took 38 days but the one before that was only 15 days.
In any event, we are seeing more chatter while the tools are still acting super calm.
SEO Chatter
Here is some of the new SEO chatter in the past couple of days from WebmasterWorld and the comments here – this is just a sampling of that chatter:
That is just some of the chatter in the past couple of days.
Google Tracking Tools
Like we said before, the Google tracking tools are unusually calm. This tells the same story as our earlier reports. Chatter within the SEO community is off the charts but the tools are super calm.
SEOClarity:
What are you all seeing over the past couple of days? Do you think we are at the tail end of this update?
Forum discussion at WebmasterWorld.
Update:
