BuzzFeed reports that they have a source within Google telling them that Google will launch a new ad product to connect home-service providers to searchers.

So plumbers, electricians, contractors, roofers, landscapers, pool maintenance, etc, can sign up with this platform and be able to find new customers through Google search. Yes, they can do this now but nothing is exactly tailored to really local searches for home-service providers. You can do this with AdWords but it is more complex for the average home-service provider to manage.

Here is what BuzzFeed wrote:

I see this being baked directly into Google My Business, like a switch they turn on to start getting leads. It is unclear how this will work exactly but I’d be surprised if it wasn’t tied into Google My Business. Many of these home service providers do not have web sites, so integrating it into Google My Business makes more sense, I’d think.

We will see if and when Google launches this.

Forum discussion at Local Search Forums.