The other day I reported that Google said in most cases it is perfectly safe to ignore, not act, on bad links pointing to your site. That caused a bit of a ripple through the link building, well, the nofollow, SEO industry. John Mueller from Google has since added more details on what he meant.
John Mueller added a few more comments on Twitter. Including:
(1) The most toxic links are almost always links that SEOs place themselves and are very easy to find:
(2) The disavow file is still useful for fixing manual actions, & peace of mind for negative-SEO / old weirdness in links:
(3) Maintaining your disavow file is probably all not that of a great use of your time:
