It seems like Google may be having issues indexing and ranking Ikea’s international and localized web pages properly. Stefan Drab, who I think is from Ikea or at least does their SEO, said in a Google Webmaster Hangout at the 33 second mark that Google is having “issues with when it comes to indexing of URLs” of Ikea’s international and localized sites.

Google’s John Mueller confirmed the issues and said “it feels like something may be on our side.” This means that Google is admitting that there is an issue on the Google end and not something Ikea did incorrectly.

Here is what Stefan Dab said:

Here is how John Mueller responded:

Here is the video embed if you want to watch it – it is about two minutes long:

Here is the full question posted in the YouTube Community thread:

Forum discussion at YouTube Community.