Google’s John Mueller dug into a question about a site that spent time improving its “mediocre quality” content but still did not see significant ranking improvements. John said that is not just about improving the content, but rather also working on fixing the overall quality of the web site and maybe even about differentiating your site from your competitors.

Here was the question that John Mueller answered at the 12:52 mark:

Two points in his response that I will highlight:

(1) Six months timeframe to see ranking improvements is not a fixed number. So don’t sit there waiting for six months to pass by. Rather, if you track if your pages were crawled by Google, then once most of them were recrawled, then maybe see if things improved?

(2) Improving content is a good thing but sometimes it is about the overall theme of the web site that needs to be improved.

Here is John’s response:

Here is the video embed so you can watch and listen to it yourself:

Forum discussion at YouTube Community.