Are you using the Google+ Interactive Post markup to improve click through rates on your Google+ shares? Probably not. I’m not. I should. You should.

Google+ Interactive Posts are ways of adding richer content to your Google+ posts. You can do things like:

Prefill text in the post content for users who want to share your page
You can add call to action buttons that link to a specific URL or action
You can control the title and target URL of the post
You can control the snippet used in the post

It is a lot like Twitter cards and Facebook meta data but for Google+.

I really need to get all of those implemented here, don’t you think?

You can learn more about how to use Google+ Interactive Posts over here and Mike Arnesen shared an excellent post on using it, which you may want to check out.

Forum discussion at Google+.