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Google: Exact Match Anchor Text Internal Links Typically Won't Hurt You

internal linksA WebmasterWorld thread asks the question, is having too many internal links with the same anchor text something you have to worry about post Penguin 2.0?

Matt Cutts answered this in a video from over a month ago, where he said:

Here is the video:

WebmasterWorld’s administrator said, “Yes, this doesn’t match up with my experience – especially overly repeated keywords in internal anchor text. Maybe something has changed?”

Has it?

We’ve talked about the topic years ago not once but at least twice. We even ran a poll asking you if it can hurt and most said no.

I think it goes as Matt said. It depends on how aggressive you are with your internal links. If it is typical navigation and footer links but not keyword stuffed beyond your imagination, then you are fine. If it is so aggressive, then it may lead to an issue.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for puzzels

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