All of you know what a canonical does, right? It basically is a 301 redirect designed for spiders only – more on that over here. But many of you do not know about the isSimilarTo schema. As defined by schema.org, it is a pointer to another, functionally similar product (or multiple products).

One webmaster asked John Mueller of Google if it is treated by Google the same as Google treats a canonical. The answer is no.

Here are the tweets:

So they are not really similar at all. Good question, never seen it before.

Forum discussion at Twitter.