On Friday, July 9th, it looks like the Google July 2021 core update spiked again. Glenn Gabe asked Danny Sullivan of Google if the update was done and Danny said on Friday “not quite done.” I suspect we saw the end wave of this update around July 9th.
Here are those tweets:
As a reminder, the July 2021 core update was announced on July 1st and we saw large search result fluctuations on July 2nd and then it calmed down quickly. Then around July 9th we saw another huge spike in fluctuations, which is probably related to the tail-end of this July core update.
I suspect we will hear very very soon that this update is done rolling out.
There was both significant chatter in the forums and the tools showed big changes also around July 9th. Some of the tools continue to show the fluctuations throughout this morning, so this update does seem to be finishing up…
SEO Chatter
Here is some of the renewed chatter from the SEO community in WebmasterWorld which actually kicked off July 8th for some folks. Here are some quotes:
Of course, there is also a lot of chatter in other forums and on social media.
Search Tracking Tools:
Here are what the tracking tools are showing over the weekend, most spiking around July 9th, after being pretty calm since the July 2nd pop:
So it seems like we are at the tail-end and we should be hearing from Google really soon that this update is done rolling out. If you want more details, read my July core update story.
Forum discussion at WebmasterWorld and Twitter.
Update: This update is now complete, or “effectively complete”:
