Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available to everyone.

I spotted this addition via Tauqeer Aziz on Twitter who said “Google updated a new feature in the “Keyword Planner Section”. Organise Keywords Into Ad Groups.” He shared this screenshot of it:

Google sent Search Engine Land a statement:

Forum discussion at Twitter.