A Google Webmaster Help thread has one webmaster asking why Google isn’t ranking his seven year old web site.

Google’s John Mueller said that he is over doing it with the web site.

John explained that he is repeating the same keyword over and over again, to the point where it is making it hard for Google to “recognize what’s really unique & compelling” on that specific site.

John said:

I know a lot of SEOs are obsessed with keyword density, even to this day. Maybe a post like this from Google will help relax some SEOs? Or maybe it will back fire and cause havoc where SEOs start making sure they don’t mention the keyword they want to rank for at all on the page. 😉 Just kidding.

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto for twins