Google’s John Mueller said once again that “keywords in domain names are overrated.” He and Googlers over time have said this numerous times over the years and he said it again. Instead he said “pick something for your business, pick something for the long term.”

If you want, I can license variations of Rusty[words-go-here], if you need an excellent domain. Like RustySEO, RustyDesign, RustyFood – you know it makes for a good name. ;-P

Here is John’s tweet on this:

A bit more from this conversation on Twitter:

Here is some of our older, previous coverage of this topic:

Google: Keyword Rich Domains For Your Website Won’t Help You Rank
Will Exact Domains Always Rank Well in Google? Some Will
Google: Exact Match Keyword Domain Does Not Mean Rankings
Google EMD Update: Exact Match Domains No Longer Rank As Well
Google: Keywords In Domain Aren’t Needed For Ranking Well
Google: Migrating To A Keyword-TLD Won’t Improve Rankings
Google: Exact Match Domains Don’t Get Magic Ranking Bonus

Forum discussion at Twitter.