Google’s John Mueller was asked in this past Friday’s Google Search Central SEO office hours if Google has different levels of site quality demotions. John Mueller of Google basically said no, that it is “more fluid” than that.

The question was asked at the 13:11 mark into the video:

John said “we don’t have kind of these different levels of site-wide demotion.” He said Google tries to “look at it as granular as possible” but when it can’t Google will “look at kind of like different chunks of a website.” John added “So that’s something where from from our side it’s not so much that we have different categories which stage like in this category or in that category. It’s just that there’s almost like a fluid transition across the web.”

The answer honestly was not super clear, but here is the transcript and the video:

John Mueller responded to my tweet on this:

Forum discussion at YouTube Community.